I am a behavioural researcher and doctoral candidate in social psychology at The Ohio State University. My research investigates attitude strength, persuasion, and consumer behavior. I received my B.Sc. from the University of Toronto in 2016 and my M.A. from The Ohio State University in 2018.
One of my lines of research examines which types of attitudes predict behavior. In particular, I have developed a framework to organize attitude features, examining when different types of attitudes predict outcomes including purchase intentions, heeding health authorities, advocacy, and relationship initiation.
Another line of my research investigates when scientific messaging is effective for different product categories, and how product positioning can impact consumer reactions to the use of scientific evidence in promotions.
Finally, my work also examines how to persuade individuals with staunchly held beliefs, with a focus on how consumers respond to moral transgressions in the marketplace.